Publication of advertising articles on the tourism news portals BalticTravelnews.com and Travelnews.lv

Foto: Pixabay.com | Autors: Jānis Pēteris Bērziņš | 2025.12.15

The Latvian tourism news portal Travelnews.lv (in Latvian) and the Baltic tourism news portal BalticTravelnews.com (in English) offer private individuals and legal entities the opportunity to publish commercial content in the portal’s news feed, provided it does not violate the norms of ethics, humanism, morality, decency, or courtesy.

The target audience of Travelnews.lv includes travelers, gourmets, holidaymakers, business people, enthusiasts, and tourism industry professionals. According to Google Analytics statistics, 71% of all portal visitors are women, with the largest age group being 35–44 years. Approximately 61% of visitors come from Riga and its surrounding region, while 39% are from other regions of Latvia and abroad. The main advantages of an advertising article are the volume of information published, its attractiveness, and its price.

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The target audience of BalticTravelnews.com consists mainly (60%) of foreigners living in the Baltics (foreign students, foreign military personnel, business people, employees of foreign embassies, entrepreneurs, and residents), as well as travelers and enthusiasts from all over the world.

The publication price of an advertising article on the portal Travelnews.lv (LV) or BalticTravelnews.com (ENG) is 130 euros + VAT.

12 key points about publishing advertising articles on Travelnews.lv and BalticTravelnews.com:

1. Advertising articles must be submitted via email to: md@BalticTravelnews.com.

2. A standard advertising article includes:

    - JPG image (600x400 px) with publishing rights

    - Text (~3,000 characters, Word document format)

    - Video (links from YouTube.com, Vimeo.com, or Fb.com)

3. Advertising articles are published on the portal and remain publicly available in the archive for at least 3 months, unless otherwise agreed.

4. Articles in Latvian are distributed via the Travelnews.lv newsletter (~3,000 emails) and published on Fb.com/Travelnews.lv (67,000 followers). Articles in English are also published on Fb.com/BalticTravelnews (2,200 followers).

5. Advertising articles have no linking restrictions, provided that outbound links are legal and do not conflict with Latvian legislation or the editorial code of ethics. Gambling advertisements are prohibited in Latvia; therefore, advertising articles about casinos, betting, and wagering are not published on the portals.

6. Monthly portal traffic (Google Analytics):

    - Travelnews.lv: between 70,000 and 210,000 unique IP addresses

    - BalticTravelnews.com: up to 10,000 unique IP addresses

7. Travelnews.lv has been active online since 2003, and BalticTravelnews.com since 2008, ensuring a high Google PageRank.

8. Monthly article exposure ranges from 1,000 to 5,000 views, with the most popular articles reaching up to 15,000 views.

9. For cooperation partners, the publication price of an advertising article is €110.

10. Volume discounts of up to 40% are applied after reaching a turnover of €1,300.

11. Advertising articles are published after payment is received:

    - Bank: A/S Swedbank

    - SWIFT: HABALV22

    - IBAN: LV93HABA0001408045991

    - Company: SIA BalticTravelnews.com

    - Reg. No.: LV41503021132

12. Travelnews.lv selects, prepares, and publishes at least 15 news items every working day, while BalticTravelnews.com publishes between 1 and 5 news items, of which only one may be an advertising article.

Apply to md@BalticTravelnews.com or +371 26154261